The Twitter Listening Hub is your centralized location in Bloomerang to see how the Twitter community perceives your organization and the issues it represents. See which of your constituents are the most engaged online with your organization. A constituent's engagement score is increased if she sends a tweet that mentions you or uses a hashtag you are monitoring. People who are talking online about the issues you are addressing are probably people you want to either reach out to or strengthen your relationship with.
To start harnessing the power of the Twitter Listening Hub, first authorize Bloomerang with Twitter. Then customize which hashtags are used to pull tweets into Bloomerang. Link up constituents to their Twitter handles to affect their engagement score and see constituents' tweets on their timelines.