Bloomerang's email templates provide a solid foundation for customizing your emails. To get the best looking emails around, use these tips when customizing templates created using Bloomerang's legacy editor. For tips crafting email templates created after (November 4, 2019?), refer to  Best Practices for Email Templates - HD.  

General Tips

Use Chrome for the easiest customization experience. Firefox or Safari work well, too.

Banners and Footers

  • Use banner and footer images that are 600 pixels wide. This prevents the template from distorting.
  • If you want to add a footer image to the blank template, insert another banner block and move it to above the contact information at the bottom of the email. Then insert your own image.

Images

  • For a two-column layout, use images that are a maximum of 265 pixels wide.
  • For a thin/wide layout, use images that are a maximum of 165 pixels wide for the thin column and 375 pixels wide for the wide column.

Data Tables

  • Use a one-column layout if you are inserting a data table into your email. This prevents the table from distorting the layout.
  • Insert only one data table into your email.

Links

  • Transform an image into a button by making it a link. Make sure it's obvious that the reader can click on the image. Use the link to direct readers to your donation or registration page.
  • Use active, descriptive text for links. Don't use the dry "click here."

Writing

Follow Kivi Leroux Miller's templates for your email content. Use the one-column layout to take full advantage of her advice. Either of the thin-and-wide layouts work as well, but require more tweaking on your part.

After changing your email's text, click Readability Test to make sure your email is easy to read and conveys the right message to the user.