Funds, campaigns, and appeals are fields on transactions. These fields help you track why money was donated and what that money is reserved for. This article defines funds, campaigns, and appeals and gives examples of how they work together.

  1. Funds
  2. Campaigns
  3. Appeals
  4. Put Funds, Campaigns, and Appeals Together


Funds designate where a donation will be used in your organization. Most organizations have an Unrestricted fund (donations can be used to meet any need) and program-specific funds. Or you might be raising money for a new building, so you create a Building fund. Each transaction in Bloomerang must be marked with a fund.

Tip: Group a transaction report by funds to see the incoming revenue for each area of your organization.

Set up Funds

Set up your funds so they mimic how your accounts are set up in your accounting system. This makes syncing your Bloomerang data with your accounting system easier.


Campaigns track large fundraising efforts aimed at raising a certain amount of money. These might include a capital campaign that spans several years or an annual campaign. Campaigns help you measure your fundraising progress.


Appeals track the method you used to approach constituents for donations. Appeal names should be unique and specific, such as the title of a direct mail piece or the name of an event.

Donations can be marked with the appeal that generated them. This helps you determine which solicitation methods are most effective.

Put Funds, Campaigns, and Appeals Together

Let's say your organization is running a capital campaign. With this campaign you are trying to raise $1M for your Building fund. You send out five direct mail pieces, host one event, and run two television commercials. Each of these solicitation efforts is marked with its own appeal.

As donations come in, they are marked with the appeal that generated them, their funds are designated for the new building, and they count toward the total raised for your capital campaign.