Mailchimp is an automation platform and email marketing service. Link Bloomerang with your Mailchimp account to send filtered constituent data to Mailchimp.

  1. Mailchimp terms
  2. Connect Bloomerang and Mailchimp
  3. Deactivate Mailchimp Connection in Bloomerang


An Audience is where you store and manage all of your contact data in Mailchimp. All of the constituent information you push from Bloomerang will be added to one Audience in Mailchimp. You will need to create the Audience before connecting Bloomerang and Mailchimp. If you need help getting started, see this Mailchimp help document: Create a Mailchimp Audience.


Groups are used to sort subscribed contacts based on their interests in Mailchimp. Bloomerang Email Interests map to Mailchimp Groups when you push constituent data to Mailchimp. If Groups exist in the Audience, you will be able to map to them in step 2. New Groups can also be created during step 2. See this Mailchimp help document for more information about Groups: Getting Started with Groups


Mailchimp allows up to 30 fields to use as merge fields in your Mailchimp Audience. Choose Bloomerang constituent fields to map to corresponding Mailchimp fields. When you use a template to push data from Bloomerang to Mailchimp, your contacts in Mailchimp will be updated with data from these Bloomerang fields. You can then use this data in your Emails in Mailchimp.


Tags are used in Mailchimp as labels to help organize your contacts. When you push constituent data to Mailchimp via a template, a unique Tag is created on the constituents that were pushed. The Template Name plus a unique timestamp will be used as the name for the Tag in Mailchimp. In Mailchimp, you’ll select the Tag that was created in order to finish creating your email. For more information about Mailchimp Tags, see this Mailchimp help document: Getting Started with Tags

Connect Bloomerang and Mailchimp

Step 1. Connect to Mailchimp & Map to Mailchimp Audience

  1. Click Emails icon, Email Settings.
  2. Click Edit on the Mailchimp tile.
  3. Click Connect to Mailchimp
  4. Login with Mailchimp and authorize the connection to Bloomerang.
  5. Select an existing Mailchimp Audience to push Bloomerang data. 
  6. Click Next.

Tip: If you archive an Audience in Mailchimp with contacts that were pushed from Bloomerang, the constituents will be opted out of receiving email in Bloomerang. Move your contacts to a new Audience in Mailchimp before archiving to ensure they are not opted out in Bloomerang.

Step 2. Map Bloomerang Email Interests to Mailchimp Groups

  1. Map Bloomerang Email Interests to corresponding Mailchimp Groups by clicking and selecting from the dropdown menus under Mailchimp Group. 
  2. Click Next.

Step 3. Map Bloomerang Fields to Mailchimp Fields

  1. Map Bloomerang constituent fields to Mailchimp fields. 
  2. Click Save

Once there is a connection between Bloomerang and Mailchimp, it will be possible to create Mailchimp email templates in your Bloomerang database. See Create a Mailchimp Email Template in Bloomerang for steps.

Deactivate Mailchimp Connection in Bloomerang

  1. Click Emails icon, Email Settings.
  2. Click Edit on the Mailchimp tile.
  3. Click Deactivate in the Mailchimp Account section.

Note: Once deactivated, you won't be able to push data to Mailchimp, or see updated tracking on Mailchimp interactions.