The Existing Donor survey is sent to repeat donors:

  • If a new or existing donor makes another qualifying transaction and they have not received any survey in the last six months. For example:
    • If William Riker gave his first gift three months ago, he would have been sent the New Donor Survey then. If he gives again this month, he will not be sent the Existing Donor Survey since he received a survey less than six months ago.
    • If Geordi La Forge gave his first gift eight months ago, he would have been sent the New Donor Survey then. If he gives again this month, he will be sent the Existing Donor Survey since it has been more than six months since he last received a survey.
  • If a previously lapsed donor makes a gift.

It consists of questions measuring  trust, commitment, satisfaction, and intimacy.

Trust

(Your organization) has a very high level of integrity
(Your organization) can be counted on to do what is right
I trust (your organization) to deliver the outcomes it promises for its beneficiaries

Commitment

I care passionately about the work of (your organization)
My relationship with (your organization) is something that I am very committed to
My relationship with (your organization) is very important to me
(Your organization) is working to achieve a goal that I care passionately about”

Satisfaction

I am always thanked appropriately for any gift to (your organization)
Overall I am very satisfied with how (your organization) treats me as a donor
Communications from (your organization) always meet my needs for information
Fundraising communications from (your organization) are always appropriate in style and tone

Intimacy

I feel very closely connected to (your organization)
I feel that (your organization) and I were really "meant for each other"
I feel warm when I think about (your organization)
I feel a sense of intimacy with (your organization)

Interaction and Responses

An interaction will be created on the donor's timeline when a survey is sent, and a second interaction is created if the donor answers a survey. When a donor answers the survey, the interaction does not include the donor's actual responses.

To track email statistics for each survey, open the survey and click Tracking.

To see a breakdown of each category and each question, open the survey and click Responses.

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